Category Online Marketing Archives - Smart Business Solutions

Knowing about your competitors can boost your business

Setting up your own business can be an exciting time and you’ll obviously be keen to get started. Before you do, it’s worth taking the time to investigate your competitors. Finding out how your competitors operate and what they offer can give you some valuable insight in to your own business and help you avoid …

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Advertising on a Budget

Many people set up their own business in their spare time. Budgets are limited and are usually only what you can spare from your monthly salary. This can make it very difficult to market and develop your new business. There are, however, methods you can use which are either free or low-cost. Here we are …

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Content creation and the benefits to your business

Many businesses overlook the value of well-written and regular content creation when it comes to marketing their services. Content creation affects every aspect of your business, from the text you have on your website to your social media posts. If you use the same text over and over again, your customers will simply get fed …

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Branding and the Psychology behind colours

One of the most important decisions you ever make in business is how to brand yourself. You need a professional look and feel which matches your business style. You don’t just need a well designed and professional logo – you need to consider the colours and style you use very carefully. The wrong choice or …

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How to destroy your business on Social Media

Social media is a force to be reckoned with when it comes to creating a good online presence for your business and building up a good reputation. Most companies these days set up an account on Facebook, Twitter, Instagram and even Pinterest, but knowing how to manage these accounts can either enhance your reputation or …

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The Importance of an Email List when Starting Up your Business

“An Email can make or break a potential opportunity for you” Everyone has a different opinion when it comes to creating an email list to be used for email marketing. I am of the opinion that it is a brilliant method of marketing, but only if it is used correctly. Email marketing can be a …

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Decline of the High Street… How Online Marketing can help!

Long Live the High street When I was young (and I say young as my kids tell me 30 is old!) I used to love the weekends going round the local High Street with my mam. In my case it was Consett, where I now reside. I always remember it to be busy. Every store …

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