Delegate and do what you do best
When you take the first step and set up your own business, one of the hardest things to do is delegate the work. This is also imperative if you want your business to expand and develop. As your business starts to grow, you’ll soon discover that it gets harder and harder to keep on top of everything yourself, and if you try to, then that’s when your business will start to suffer.
There are a few tasks which are essential for all businesses, and here are a few you should delegate to leave yourself free for the more important executive decisions.
Everyone who runs a business likes to be on top of their accounts – after all this is how you find out whether or not you’re making a profit. When you first start in business, you probably won’t spend too much time on your accounts, so it’s easy to get into the habit of doing them yourself. As your business starts to grow, it gets harder to delegate.
Most businesses are wary of handing over their accounts to someone they don’t know. When you do this, you’re trusting that person with full control of your money, and that often means you try to hold back some accounting tasks for yourself. Doing this can often create more work as the person you have taken on will have to keep liaising with you and there’s always the possibility that you will end up paying the same thing twice.
Finding someone reliable to handle your accounts for you is probably easier then you think. The easiest way is to ask other business owners. Most small businesses cannot afford to hire a full time member of staff just for accounts, and they may use someone on a part time basis or who works from home. If someone comes with a personal recommendation, that means they are reliable and it means you can delegate the job to them.
This one covers a multitude of jobs from handling the day to day correspondence your business receives, to diary management and customer service. If you involve yourself with these tasks, you’ll soon find you won’t have much time left to develop your business.
Good administrators will handle all your queries and correspondence efficiently, so that your customers and suppliers will get quick and professional service. Handling this yourself may mean you leave matters for a few days, and this can lead to dissatisfied customers.
As your business grows, you may need to hire separate customer service staff, whose job it will be to keep your customers coming back to your business. The more your business grows, the harder it will be for you to handle all this yourself.
Marketing and social media
This is something all business owners do when they first set up their business. The problem is, having started to get noticed, you’ll assume your marketing works so you’ll keep doing the same thing. This limits the effect of your marketing, and stops your business from reaching its full potential.
Understanding marketing methods and how to make full use of social media takes time and experience, and few business owners can spare the time to keep on top of current marketing trends.
Hiring someone part-time or using a recommended contractor will not only free up your time, but give your business the chance to reach its full potential. Marketing and social media experts will know exactly how to target your business to get you the best return.
Unless your business is involved with computer technology, then it’s often best to leave this one to someone else. While you can probably find and install useful software, if you have your own website then you need expert hands in case of any problems.
If your server goes down or pages on the website become unresponsive, your customers won’t be able to find out about you or purchase your products. Trying to resolve these issues yourself can be very time consuming, and this will affect your sales.
Having a programmer or software manager on hand will save you a lot of time, and it will get your website back up and running a lot quicker than you could do it yourself. With a fully operating website, you’ll get the benefit of more sales.
If you do not require a full or part time developer, designer, or software manager you can contact some companies who will offer a small monthly fee to be on stand by for you. We use Website Consultants and have found them very helpful whenever we have needed assistance.
When you have a few people working for you, you will need someone to monitor and oversee them. You may not need a full-time Human Resources team, but employing someone to handle holiday requests, employment issues and issue documentation when new people are employed can save you a lot of time.
Human Resources will always keep on top of the latest employment regulations so you don’t have to, and this also means that you will offer any staff good working conditions.
Handling staff personal problems can also be a delicate area and your staff will usually prefer to discuss personal issues with someone other than the head of the company.
What should you be doing?
You should be doing what you do best: selling your products or services and running your business.
Some owners believe that if they have staff working for them, then they are not running their business. This is not true as running your business means making sure that all aspects of it are running smoothly and efficiently at all times. The best way to do this is to have people in place who know exactly how to handle any potential situation.
While they do this, you are free to research new products or services to offer, and arrange contracts for these with suppliers. You will also have time to meet customers and suppliers to make sure you are all benefiting from your working arrangement and you will have the time to find more contacts which will benefit your business.
If your staff report back to you, you will also be able to find areas where improvements could be made, and having the help and support of a good team will always help you find the best way to improve sales and keep your business growing.